Ken Wolff Final Assignment
In a bid to enter the E-Book market, Amazon has launched its own E-Book reader called the Kindle.
It only took 5.5 hours for the Kindle to sell out on its Nov 19 launch. Over 50 000 orders were taken by online giant Amazon.com. The main selling feature of the gadget is its ability to connect to the internet through the cellular network. The system is called EDVO and bypasses the need for wifi hotspots that most wireless connections go to. Normally this would cost you $60-80 a month from a cellular company.
The Kindle hasn’t gone without some criticism. On Amazon’s website, it has only gotten 3/5 stars and that’s with over 800 reviews. One reviewer wrote,
“I do not want something to replace my paperback novel which is cheaper, more durable, has infinite battery life, and I'll be able to read 20 years from now.”
People have also been turned off by the $400 price tag and some compatibility problems with PDF files. You also have to pay for every subscription you have with newspapers and blogs. A lot of this content is already online for free.
CBC technology analyst Jesse Hirsh praised the Kindle for the awareness it could bring to open source information like blogs. In answering the problems with selling free content Hirsh says,
“a lot of people don’t know the blogs are free and people will buy it just because its on sale. Plus the stats show a lot of people don’t read blogs.”
He also mentioned there are bound to be problems with the first launch. Things will improve with later additions. Sounds kind of like what Windows Vista hopefuls keep saying. Hirsh’s thinking is that it will take more than just Amazon to make the E-Book Reader popular.
“The Kindle is not yet at the point to go beyond its niche. For that to happen it will need to go beyond its current design with something like the touch screen of the IPhone.”
Hirsh saw a lot of cool features coming out of partnerships with companies like Google. Teaming up with cellular companies could make the all-in-one thing people are looking for. The Kindle could be your book, phone and ipod. Before something like that happens, don’t expect to see people with their Ipod in one hand and a Kindle in the other.
See a video of Hirsh discussing the topic with CBC
http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/hirsh-invu071120.wmv
It only took 5.5 hours for the Kindle to sell out on its Nov 19 launch. Over 50 000 orders were taken by online giant Amazon.com. The main selling feature of the gadget is its ability to connect to the internet through the cellular network. The system is called EDVO and bypasses the need for wifi hotspots that most wireless connections go to. Normally this would cost you $60-80 a month from a cellular company.
The Kindle hasn’t gone without some criticism. On Amazon’s website, it has only gotten 3/5 stars and that’s with over 800 reviews. One reviewer wrote,
“I do not want something to replace my paperback novel which is cheaper, more durable, has infinite battery life, and I'll be able to read 20 years from now.”
People have also been turned off by the $400 price tag and some compatibility problems with PDF files. You also have to pay for every subscription you have with newspapers and blogs. A lot of this content is already online for free.
CBC technology analyst Jesse Hirsh praised the Kindle for the awareness it could bring to open source information like blogs. In answering the problems with selling free content Hirsh says,
“a lot of people don’t know the blogs are free and people will buy it just because its on sale. Plus the stats show a lot of people don’t read blogs.”
He also mentioned there are bound to be problems with the first launch. Things will improve with later additions. Sounds kind of like what Windows Vista hopefuls keep saying. Hirsh’s thinking is that it will take more than just Amazon to make the E-Book Reader popular.
“The Kindle is not yet at the point to go beyond its niche. For that to happen it will need to go beyond its current design with something like the touch screen of the IPhone.”
Hirsh saw a lot of cool features coming out of partnerships with companies like Google. Teaming up with cellular companies could make the all-in-one thing people are looking for. The Kindle could be your book, phone and ipod. Before something like that happens, don’t expect to see people with their Ipod in one hand and a Kindle in the other.
See a video of Hirsh discussing the topic with CBC
http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/hirsh-invu071120.wmv
